Nvidia has quietly begun designing central processing units (CPUs) that would run Microsoft’s (MSFT.O) Windows operating system and use technology from Arm Holdings(O9Ty.F), , two people familiar with the matter told Reuters.

The AI chip giant's new pursuit is part of Microsoft's effort to help chip companies build Arm-based processors for Windows PCs. Microsoft's plans take aim at Apple, which has nearly doubled its market share in the three years since releasing its own Arm-based chips in-house for its Mac computers, according to preliminary third-quarter data from research firm IDC.
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