MillwardBrown （华通明略信息咨询有限公司）品牌咨询部MillwardBrown Optimor招聘实习生

工作地点：上海
职位性质：实习生（优秀同学将在2013年毕业后转为正式员工）
简历投递：william.wang@millwardbrown.com

职位描述：
【ROLE DESCRIPTION】

Recognized by the industry as a premiere brand strategy consulting firm, Millward Brown Optimor is seeking highly motivated, strategic thinkers who are interested in joining its team as Interns.

MB Optimor is excited to launch its Intern Program in the Shanghai office, which will bring in exceptional talent for 10-12 weeks and allow Interns to gain a broad experience base across multiple service offerings.

Interns will work closely and directly with the Managing Director and Director of the consulting business in Greater China, and in the AMAP regional (Africa, Middle East, Asia Pacific), as well as with the existing Millward Brown structure in Asia. Interns will work with clients to grow the value of their brand assets, identify and capture brand-driven growth opportunities and maximize returns on their marketing investments. Interns will get the opportunity to learn about consulting methodologies, specific market research tools, and many other frameworks that contribute to MB Optimor’s areas of expertise. Because MB Optimor's unique approach combines brand strategy, financial analysis and research, interns will have the opportunity to combine both "right" and "left" brain skills as they participate in engagements. This internship can lead to job offers if considered a suitable fit for the company.

Project types include:
- Consumer insight market strategy
- Brand strategy
- Brand/business valuation & strategy
- Brand portfolio optimization
- ROI measurement
- M&A, licensing & co-branding strategy development
- Marketing investment planning
- Brand architecture

Interns play an integral role in all aspects of client engagements by conducting financial analysis, designing & analyzing market research, communicating with clients, developing strategic recommendations and creating client presentations. Interns play an active role in marketing, practice development and business development offering many opportunities for personal initiatives and learning and growth. Travel is a part of many client engagements, but usually does not exceed 25% of time requirements.

【Skills】

The ideal candidate will be a self-starter with a strong interest in branding, marketing and consulting who is eager to take on wide-ranging responsibilities and who is motivated to excel within an entrepreneurial environment. The candidate should aspire to be an advisor to business leaders and have very strong analytical skills, a strong brand sensibility and a highly proactive attitude. This position will provide an ambitious team player the opportunity to develop within a cutting-edge area of consulting.

Qualifications
- Fluency with both verbal and written Enligh+Chinese
- Demonstrated strong academic performance at a top-tier university
- Strong business acumen and critical thinking skills
- Brand savvy
- Strong interpersonal and communication skills, both written and verbal
- Ability to take initiative and to work independently and within a team
- Resourceful problem-solving skills
- A quick learner with a strong sense of curiosity
- Excellent organization and time management skills with the ability to multi-task in high pressure situations
- Strong work ethic with superior attention to detail
- Excellent working knowledge of Microsoft Office, in particular Excel and PowerPoint


【ABOUT MILLWARD BROWN OPTIMOR】

Millward Brown Optimor is dedicated to igniting growth for its clients and their businesses through transformative brand and market strategies
We provide strategic, corporate and brand consulting, rooting our approach in consumer research, stakeholder understanding and financial analysis.
We identify opportunities to leverage brand and marketing more effectively to grow revenues, profits and business value.
We understand the financial value that brands deliver to shareholders and enable our clients to build a case for brands, both within and outside the marketing organization.
Millward Brown Optimor is a division of Millward Brown, one of the leading global research firms, part of Kantar and the WPP Group.


【WHAT SETS US APART】

Our people
We firmly believe that the quality of support we provide to our clients ultimately comes down to the dimensionality and relationship-building competence of the individuals involved. We apply enormous care in selecting, developing and nurturing extraordinary, multidisciplinary talent with diverse backgrounds and nationalities.

Our whole-brain thinking
We believe in the power of the right and left brain thinking. Our advice combines rigorous management consulting practices, deep understanding of customer insight and a profound appreciation of brand, ideas and creativity.

Our focus on business outcomes
We are uniquely positioned to link brands, consumer insights and trends, to business and financial outcomes. We tie insight to dollars, the only universally accepted language of business. We use fact-based evidence and financial modeling to size and prioritize the opportunities that can best unlock brand value growth and optimize marketing investments.

For more information, please visit us at:
http://www.millwardbrown.com/Sites/mbOptimor/Default.aspx
http://www.millwardbrown.com
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附件(51KB) About_MB_Optimor.pdf
附件(55.9KB) MB_Optimor_Intern_Analyst_Job_Description_China.pdf