NBA China Summer Intern Program 2016
About NBA China
The NBA’s entity that conducts all of the league’s businesses in Greater China was formed in January
2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball
for decades, including first hosting the Chinese National team in 1985. The NBA currently has
relationships with a strong network of television and digital media outlets in China, including a partnership
of more than 25 years with national broadcaster CCTV. The league hosts hundreds of touring basketball
events for fans, conducts community enrichment programs, and maintains marketing partnerships with a
combination of world-class China-based corporations and U.S.-based multinationals.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei. NBA
licensed products such as apparel and footwear are available through various retail networks and
authorized online stores on e-commerce and social media platforms, including Tmall.com, JD.com and
WeChat. In 2004, the NBA became the first American professional sports league to play games in China,
with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. The
league has played a total of 20 games in China.
Program Overview
At NBA China, the Internship Program is not only an opportunity for us to identify future talents, but also
a meaningful experience for these young talents to learn and grow here at an early stage. In this 8
Weeks (July 4 – August 26) summer program, interns will have the opportunity to participate in a
series of events and activities that provide exposure to the varied facets of the NBA business.
Opportunities are typically available in areas of our business:
- Global Marketing Partnerships (6 interns)
The Global Marketing Partnerships Department develops and manages NBA's marketing
partnerships in Greater China with some of the most recognizable companies in the world. This
department identifies potential marketing partners, sells sponsorships, and creates marketing platforms
tailored to each partner’s marketing goals.
- Global Merchandising Group (2 interns)
The Global Merchandising oversees the development and licensing of NBA merchandise in Greater
China – including apparel, interactive games, and sporting goods – and maintaining relationships with
companies distributing NBA-branded products across the country. The Global Merchandising Group also
works with partners to operate the NBA online stores on Tmall.com and JD.com, and NBA Style Stores in
Greater China.
- Global Media Distribution (1 intern)
The Global Media Distribution Department manages relationships with the NBA’s television and
digital media partners in Greater China including CCTV, BesTV, Sina and Tencent. The group oversees the
distribution of NBA games and programming content and also manages and operates NBA.com/china and
all of the NBA’s social media assets in Greater China. The group provides Chinese fans with
comprehensive coverage of the league, including games, news, statistics, video highlights, exclusive
behind-the-scenes access and more.
- Business Affairs (1 intern)
Business Affairs drives a list of NBA’s marquee initiatives in Greater China and oversees
relationships with key stakeholders. Business Affairs manages partnerships with Chinese Ministry of
Education, General Administration of Sports, Chinese Basketball Association, Yao Ming and the Yao
Foundation and is responsible for the development of the NBA Global Games, NBA Yao Basketball Club,
arena and destinations business. The department also leads NBA’s communications and social
responsibility efforts in Greater China.
- Communications and Community Relations (1 intern)
The Communications and Community Relations Department is comprised of Communications and
Social Responsibility teams. The Communications team is responsible for all business communications,
developing and implementing strategic plans to promote the leagues’ marketing, merchandising, event
and programming initiatives. The Community Relations team oversees all programs promoting the
league’s community involvement and manages relationships with key charity organizations in Greater
China.
- Legal (1 intern)
The Legal Department oversees contract negotiations, litigation, corporate compliance, and
intellectual property rights on behalf of the NBA for Greater China. The Legal Department advises on,
negotiates and prepares documentation for deals relating to content production and distribution,
marketing and sponsorship rights, merchandising, branded entertainment destinations, youth
development and basketball development initiatives.
- Events (1 intern)
The Events Department oversees all major NBA events hosted in Greater China. This department
provides entertaining and interactive event such as NBA Global Games and also executes the leagues’
grassroots promotional events, such as NBA Nation, NBA Madness, NBA 3X and the Basketball without
Borders.
- Human Resources (1 intern)
The Human Resources Department drives the NBA China’s workforce strategy in Greater China,
including recruiting, employee relations, compensation, and learning and development. Human Resources
works to identify candidates that will help drive the league’s strategic direction and business goals,
develops programs to aid in employees’ professional development, and implements policies and
procedures designed to maintain an employee-friendly workplace.
- Content Development (1 intern)
The Content Development Department manages television, film, Internet, publishing, photos,
consumer products, marketing partnerships, media properties, and event relationships for NBA China.
Professional Development
The Intern program provides participants with opportunities attending selected training programs, events,
and activities designed to broaden their knowledge of the NBA China business and improve their exposure
to senior executives as well. One of the highlights of the program is the Intern Think Tank Project, which
is an opportunity for Interns to work in groups on an NBA-specific business issue throughout the course of
the program. Interns work on the project under the guidance of an NBA employee, culminating in a final
presentation to NBA China executives.
Candidate Requirements
To qualify for the Intern Program, students must be either (a) registered in a fulltime undergraduate
college or university and at the 3rd year to graduate in 2017 OR (b) graduate school students (including
MBA and other degrees) between their first and second year. Interns must be able to work full time
hours, Monday through Friday, exactly from July 4 to August 26, 2016. All students must have a
legal right to live and work in China, in good academic standing and have basic computer skills as well as
acceptable written and verbal communication skills in both Chinese and English.
Working as an Intern
All interns should strictly abide by the NBA’s Code of Conduct, Legal Compliance Policy, as well as the
policy of Intellectual Property & Confidentiality. Interns must be punctual for work and observe normal
working hours.
Evaluation
The supervisor/manager may be required to provide comments / evaluation on the interns’ work
performance and future potential at the end of the internship. Human Resource department will issue an
Internship Certificate to interns according to the feedback from their supervisors.
Application of the Internship Program
Students who are interested in this Internship Program may apply (attached resume) through one of the
following channels:
1. Email application – nbachinarecruiting@nba.com
2. Referral
3. Campus recruitment when needed
The application process closes on Mar 21, 2016
The Company reserves the right to refine,, modify or cancel this program when it is necessary.. Jan,, 2016
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