实习公司:赛默飞世尔科技
Position Summary:
This position is responsible for identifying market information regarding a Personal Dust Monitor for individual consumer use. This position will also be responsible for the customer validation process after completing the market analysis for the Personal Air Quality Monitor. This position will focus primarily on the markets within China. This position will work across marketing communications, product marketing, sales, and service within the Chemical Analysis Division.
Key Responsibilities:
1. Design, develop, establish, maintain and improve CAD market intelligence in China to:
1) Determine market opportunity and dynamics for a personal air quality monitoring device. Measure the performance of existing technologies in Chinese markets, develop a customer profile and asses competitors within this space.
2) Align data collection and use for efficiency and accuracy.
2. Studies—standard and custom:Conduct detailed market research and analysis, identifying trends, growth opportunities and threats related to market position and solutions within personal air quality monitoring.
1) In-depth and on-going competitor analysis to understand performance and strategic goals of key competitors and identify areas of vulnerability and strength.
2) Generate customer insights and bring them back into the organization in such a way that drives internal change.
3. Report on new market opportunities for CAD China within the personal/consumer air monitoring market.
4. Proactively coordinate with all customer touch points to ensure segmentation data capture initiatives work together.
5. Working across all users of segmentation data, establish and maintain customer profile parameters to ensure targeting capabilities are usable and effective.
6. Establish the profile of the typical buyer
7. Validate the stakeholders involved in the customer’s buying process
8. Evaluate whose who typically play the role of influencer and economic buyer in the consumer purchasing process
9. Formulate the stages and the length of the sales cycle
10. Prepare a preliminary sales road map based on information learned during the customer discovery process
11. Prepare an agreement between your product development and customer development teams on the progress plan towards consumer sales
12. Deploy a set of tools and processes used to influence and control the market’s perception of the product
13. Test the product positioning statement on industry insiders for comments and constructive criticism
14. Identify a profitable and sustainable sales and business model
15. Regard any failures as an opportunity to learn more and improve the process
Minimum Requirements/Qualifications:
1. Excellent written and oral communications skills with a high level of diplomacy.
2. Must work well within teams and be flexible to change.
3. Demonstrated project management and problem solving skills.
4. Ability to manage multiple priorities and be goal orientated to accomplish tasks.
5. Ability to work effectively and influence others in a matrixes environment; works well within and among teams.
6. High level of intensity and comfort level with change while driving toward results.
7. Strong prioritization skills.
8. Excellent written and oral communication skills.
Non-Negotiable Hiring Criteria:
1. Master’s degree in marketing, business, computer science or related field required.
2. Experience within a B2B direct marketing environment. Scientific instruments industry experience preferred.
3. Experience with automation of field data capture and importation processes and technologies.
4. Experience with customer segmentation, list management and fulfillment services.
5. Experience with data mining tools preferred. Proficient knowledge of MS Outlook, Excel, Word, PowerPoint, Access, data query tools, web forms tools.
实习待遇: 研究生150元/天,MBA350/天
实习地点:北京市东城区安定门东大街雍和大厦F座7层
有意向的同学请将简历投递到lei.song@thermofisher.com
主题格式为:“姓名—应聘职位-学校-年级-每周可实习天数-实习周期”,合适的同学我会尽快跟他/她联系,谢谢!
赛默飞世尔科技是全球科学服务领域的领导者,致力于帮助客户使世界更健康、更清洁、更安全。公司年销售额超过100 亿美元,拥有员工约34000 人,在全球范围内服务超过350000 家客户。主要客户类型包括:医药和生物公司,医院和临床诊断实验室,大学、科研院所和政府机构,以及环境与工业过程控制装备制造商等。许多学校的离心机、-80度冰箱、分光光度仪均为Thermo Fisher公司的产品。这是一家美国300强的公司,公司氛围很好,尊重员工,很人性化。
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